It is important to stress that this book is from 1969, that is, some views may be outdated, but, as Bill Gates said, although some things may be obsolete, the fundamentals remain the same.

Investors act according to their emotions when they should act with reason.

The groundbreaking vision has launched Xerox for the top tier of large US companies.

Planning and execution mistakes made Ford one of the biggest losers in the automotive industry.

The book tells these business adventures and addresses the following ideas: What can I learn from “Business Adventures”?

We will see how large companies dealt with challenges and faced the market in search of success.Īnd the lessons learned range from marketing to innovation and investor characteristics, thus delivering a broad overview of the corporate world. So, if you are an entrepreneur, a businessman, a manager, a consultant, a leader, or deal with the business world in any way, this book is for you. John Brooks became famous for his book in the New Yorker magazine, where he contributed and developed several articles on finance and the business environment.Īwarded for his work, he was a bestselling author of major newspapers such as The New York Times and his books are considered classics, among them, the one we are analyzing now. In its 573 pages, we can understand what contributed to the failure of these companies, what people did to develop successful companies, and how this book conquered Bill Gates with its teachings. Originally published in 1969, Business Adventures presents in its 12 chapters, successful and failure stories of big companies and small entrepreneurs. So if this is the favorite book of Bill Gates and Warren Buffett, we'd better go to its main ideas. The creator of Microsoft read the book by appointment of Warren Buffett, one of the richest men in the world. Who said that? William Henry Gates III, but the world knows him by another name: Bill Gates.

“The best business book I have ever read.” A very successful entrepreneur once defined 'Business Adventures' as follows:

John brooks author business adventures