Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves. About 'You May Also Like' by Tom Vanderbilt:Why do we get so embarrassed when a colleague wears the same shirt Why do we eat the same thing for breakfast ev. If you've ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask. Tom Vanderbilt (Author) rrp 8.99 Description. Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we. Vanderbilt is the best-selling author of You May Also Like: Taste in an. Best quote from You May Also Like A favorite color is like a chromatic record of everything that has ever made you feel good. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. In Beginners, Tom Vanderbilt 91 proves that old folks can learn new tricks. Purchase You May Also Like here for just 10 This is the first book of this type that Ive read, and did not know quite what to expect.

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces - especially in the digital age with its nonstop procession of 'thumbs up' and 'likes' and 'stars.' Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

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